Up & Coming

Showcasing Gadgets

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Showcasing and displaying gadgets to the public is very important and is one of the most important steps in the process of selling a new gadget. People are always looking for the next best thing and will pay a large amount of money just to get the latest and greatest gadgets on the market. People do not always buy a gadget that has the best features but the one with the most popular brand – in other words, the one with the best status symbol. That has become a big opportunity in how companies showcase their newest products.

When it comes to showcasing gadgets, the first thing that draws your attention is the visual appearance of the gadget. The new LG Tab-Book H 160 Windows 8 Tablet [Figure 1] is a good example of how LG uses its elegant design to showcase their latest tablet. The images are all pristine white and really draws your attention. They also show that less is more and additional features are not always better.

images 5[Figure 1]

When showcasing gadgets you also want consumers to be able to interact with the product; by touch and feel or by being able to see what the product is capable of doing. Sound also plays a large part in the showcasing of a gadget and can draw your attention to the new gadget. Every gadget should have a fun soundtrack to go with it. The features of the gadget must be explained in a concise manner.

So my top tips on showcasing gadgets are:

  • Use colours to draw attention.
  • Let people interact with the gadget or show them what it can do.
  • Use sound: get a soundtrack that features and compliments the gadget.
  • Display the features of the gadget in a user friendly way.
  • Make sure your gadget is easily visible.
  • Sometimes it is better just to keep it simple.
  • Make sure that if consumers showcase your gadget that they know what they are doing.

-by Gert  Robbertse

References:

1.

AnandTech | Home. 2013. AnandTech | Home. [ONLINE]

Available at: http://www.anandtech.com.

[Accessed 24 April 2013].

2.

Geeky Gadgets – Gadgets, Geek Gadgets, Cool Gadgets, Technology News, Gadget Geeks . 2013. Geeky Gadgets – Gadgets, Geek Gadgets, Cool Gadgets, Technology News, Gadget Geeks . [ONLINE]

Available at: http://www.geeky-gadgets.com.

[Accessed 24 April 2013].

3.

Home | Channel 5. 2013. Home | Channel 5. [ONLINE]

Available at: http://www.channel5.com.

[Accessed 24 April 2013].

Videos: 

1.

Gadget Show Live 2012 – Dialaphone – YouTube. 2013. Gadget Show Live 2012 – Dialaphone – YouTube. [ONLINE]

Available at: http://www.youtube.com/watch?v=64lBlUa7kxE.

[Accessed 24 April 2013].

2.

New Gadgets for the Home of the Future – YouTube. 2013. New Gadgets for the Home of the Future – YouTube. [ONLINE]

Available at: http://www.youtube.com/watch?v=8QHR4KyntaM.

[Accessed 24 April 2013]

 

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